The hummingbird in our logo represents our mission to uphold people’s freedom to make their own choices. Hummingbirds are migratory birds with bright colours and distinctive wings. They do not survive in captivity and it is illegal to keep these creatures in cages. To us hummingbirds represent the strive for liberty and independence, which we strongly support.

We believe it is essential that people in all walks of life have the ability to make their own choices over decisions concerning their own lives. This begins with choices in clothing. We focus on choice distributions because we understand that respecting people’s individual identity and independence is imperative for a happy and dignified existence.

The people we support in Europe endure violations of this very basic right every single day while they wait in undignified conditions for choices to be made on their behalf.